In a survey ran by Smart Insights earlier in 2017, we learned that 49% of businesses do not have a digital marketing strategy.
This is an improvement from the 75% we saw in 2012, with fewer than half without a digital strategy. Congratulations if you're one of these companies!
But what if you're one of the companies without a current digital marketing strategy?
Let's first explore why a digital marketing strategy is so important.
Using digital marketing without a strategic approach is still commonplace, and while many companies doing so are seeing great results, they are also missing opportunities for optimization and are most likely facing one or multiple challenges listed in this article.
Start out defining what changes need to be made to your digital marketing. Then create a digital plan which integrates with your overall marketing plan. In the chart above, you can see some of the most important factors displayed from a starting point on the left, all the way through to an optimized strategy on the right.
Once you have a digital strategy in place, proper and effective practices will become part of business as usual.
If you don't have a strategy, or maybe you want to review what is most important to include within a strategic review, contact us today to get started on the strategic road to success!