As we count down the last few days before the new year, we reflected on the greatest marketing trends of 2017 and looked ahead to what we believe will really kick 2018 to the next level.

Whether you like social media or not, it is by far the most popular for of communication today, and if you want people to notice your brand, social media must play a big part in your digital marketing strategy.

Social media is an ever changing landscape, and keeping up with it is a must. Here are several trends we believe you should focus on going into 2018.

In a survey ran by Smart Insights earlier in 2017, we learned that 49% of businesses do not have a digital marketing strategy.
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​This is an improvement from the 75% we saw in 2012, ​with fewer than half without a digital strategy. Congratulations if you're one of these companies!

Your audience is on social media, and if you do not utilize it, you're leaving money on the table. You may be reluctant to adopt social media for various reasons such as a lack of time or available resources, but you can, and should, still use social media to expand your business despite the perceived limitations.

Just a few years ago, most people saw social media as a trend, something for bored people to waste their time with. Fast forward to today, social media is now one of the most powerful marketing tools.

Today, there are over 2.80 billion active social media users! With this amount of users, social media can give you more exposure than any traditional marketing tool available. Not only that, but we constantly tell the world an insane amount of details about ourselves through social media! That means, any smart business owner can leverage all that information to learn who their customers are, what they do, what they like, and what their willing to spend their money on.

There's no doubt that social media can benefit your business, but what about social media marketing?