Join us for commercial-free, webcast coverage of the festivities leading up to the Ball Drop in Times Square at midnight, including backstage access, behind-the-scenes stories and interviews with revelers, performers and other celebrities.

Live performances by Robin Thicke, Bebe Rexha, Dan + Shay, New Kids On The Block, Snoop Dogg, Bastille, and more. The full schedule is listed below.

Live coverage begins at 5:55 pm and runs until 12:15 am.

As we count down the last few days before the new year, we reflected on the greatest marketing trends of 2017 and looked ahead to what we believe will really kick 2018 to the next level.

Whether you like social media or not, it is by far the most popular for of communication today, and if you want people to notice your brand, social media must play a big part in your digital marketing strategy.

Social media is an ever changing landscape, and keeping up with it is a must. Here are several trends we believe you should focus on going into 2018.