Social media has taken a large role in our daily lives, and while we're sure there are more than 14 ways it's affected your daily life, this video from Bright Side is pretty spot-on.
When they're looking, make sure they find you!
As we count down the last few days before the new year, we reflected on the greatest marketing trends of 2017 and looked ahead to what we believe will really kick 2018 to the next level.
Whether you like social media or not, it is by far the most popular for of communication today, and if you want people to notice your brand, social media must play a big part in your digital marketing strategy.
Social media is an ever changing landscape, and keeping up with it is a must. Here are several trends we believe you should focus on going into 2018.
In a survey ran by Smart Insights earlier in 2017, we learned that 49% of businesses do not have a digital marketing strategy.
This is an improvement from the 75% we saw in 2012, with fewer than half without a digital strategy. Congratulations if you're one of these companies!
Your audience is on social media, and if you do not utilize it, you're leaving money on the table. You may be reluctant to adopt social media for various reasons such as a lack of time or available resources, but you can, and should, still use social media to expand your business despite the perceived limitations.
Just a few years ago, most people saw social media as a trend, something for bored people to waste their time with. Fast forward to today, social media is now one of the most powerful marketing tools.
Today, there are over 2.80 billion active social media users! With this amount of users, social media can give you more exposure than any traditional marketing tool available. Not only that, but we constantly tell the world an insane amount of details about ourselves through social media! That means, any smart business owner can leverage all that information to learn who their customers are, what they do, what they like, and what their willing to spend their money on.
There's no doubt that social media can benefit your business, but what about social media marketing?
Adding a few small pieces of video to your website will make a world of a difference. ~Limitless Digital
Want to add quality videos that drive engagement to your website? Contact The J Design today!
You've got the branding, you've got a campaign strategy, and you have a great product. So why is your small business not attracting and retaining its audience?
A buyer’s journey can be a long and twisted one, with plenty of distractions offering an opportunity to detour from the road to making a purchase. Our world is a fast-paced one and attention spans are shortening. To top that off, your competition is constantly vying for your audience’s already limited attention.
You design marketing campaigns to increase brand awareness and boost sales. But you are still struggling to convert consumers to loyal buyers and brand advocates.
The problem is, your audience is overwhelmed by choices. When all their options begin to look the same, they struggle to decide which product is best for them. They become paralyzed by their options and frustrated with the buying process.
So how does your brand rise above the noise to make its voice heard? With a content powerhouse.
Content marketing is a key component to any brand strategy. It is next to impossible your audience to connect to your brand or product unless they first connect to your brand story. To break through all the noise and enhance audience engagement, small businesses, in fact all businesses, must carefully plan their content strategies.
Not only does this allow small businesses to establish themselves as a credible industry voice, it cultivates lasting relationships with their consumer base.
When organizations use honest and meaningful content to tell their brand story, they facilitate a profound connection between their audience and product.
How can you capitalize on this in 2017?
If you employ this approach and invest in rich content, you’ll build a strong foundation for customer relationships that will last year after year.
The J Design can help you create an effective strategy as well as implement it efficiently, and you can request your free quote today! Your business has something worth sharing, let the rest of the world know this!
Based on an article written by Claire Holland, agencyEA