Your audience is on social media, and if you do not utilize it, you're leaving money on the table. You may be reluctant to adopt social media for various reasons such as a lack of time or available resources, but you can, and should, still use social media to expand your business despite the perceived limitations.
Regardless of the resources you have available for marketing, here are four easy steps to growth hacking your business through social media.
1. Set Objectives
You must start by figuring out what goals you want to achieve. Yes, your ultimate goal is to maximize profits, that is the reason for the existence of most businesses, however, you must achieve various milestones to accomplish that ultimate goal. Marketing helps you reach those milestones, which in turn lead to continued revenue and growth.
Your objectives may include improving the visibility of your business to relevant audiences, generating more traffic to your webpages, getting more people to read your blog posts, building your email list, etc.
Set measurable objectives and create a plan to achieve them.
2. Choose your stage
Many businesses make the mistake of utilizing as many social media networks as they can. I get it, we all want to maximize our exposure, but social media just doesn’t work that way. For starters, managing your business pages on a regular basis on various platforms will not be easy. You'll most likely make extensive efforts for some time and give up quickly when faced with mediocre results.
When it comes to social media marketing, you must play the long game.
Select three social media channels, for example Facebook, Twitter, and Instagram, and focus your resources on them. Develop a unique strategy to target your audience on each channel and divvy your efforts for each channel based on the relevance of your products and services to the audience on each platform.
3. Develop an Editorial Calendar
Content creation is the core of social media marketing. It takes knowledge and expertise to create relevant content on a regular basis, therefore you must develop an editorial calendar. Don’t rely on the impulses and ideas of your friends and family.
You can also get a social media agency to run your social media campaigns. Make sure to stick to your editorial calendar. Consistency is the key to success on social media. Create content that addresses pain points your customers or clients might face, and use various formats such as videos and images to make your content more attractive.
Just as a beautiful face attracts more attention, so does well-presented content.
4. Retain Consumers
Getting more traffic is enticing, therefore many marketers focus on generating a lot of traffic, but this hardly adds anything substantial to your company's bottom line. You want to balance your efforts between generating more traffic and retaining your existing visitors.
Use compelling CTAs (call to action) to inspire your visitors to subscribe to your newsletter, and use lead generation tools to capture emails. Once people start subscribing to your email list, start sending out newsletters and latest offers to bring them back to your site and increase brand loyalty.
Not all visitors will have an immediate need for your products or services. Your goal here should be to improve your brand recall once they plan to buy something you're offering. You can also use re-marketing tools, Facebook Pixels for example, to display your ads to people who have already visited your site.
Customer retention is just as important as customer acquisition.
A properly formulated strategy and consistency will determine the success of your social media marketing efforts. If you are trying your hand at social media marketing for the first time, make sure that you take it one step at a time and set achievable targets.
The tips mentioned above will help you move in the right direction. With proper planning and optimization you can turn social media into a revenue generating machine.
Based on an article by David from AddME.com