Just a few years ago, most people saw social media as a trend, something for bored people to waste their time with. Fast forward to today, social media is now one of the most powerful marketing tools.
Today, there are over 2.80 billion active social media users! With this amount of users, social media can give you more exposure than any traditional marketing tool available. Not only that, but we constantly tell the world an insane amount of details about ourselves through social media! That means, any smart business owner can leverage all that information to learn who their customers are, what they do, what they like, and what their willing to spend their money on.
There's no doubt that social media can benefit your business, but what about social media marketing?
What is social media marketing?
If you ask most people, they'd tell you "it's using social media to promote your business".
Well, they're not wrong, but that's a pretty broad response, and it doesn't really explain what social media marketing actually is.
From our standpoint, social media marketing is using social media platforms to identify and connect with the right audiences in a way that benefits both you and them.
Sure, your goal is to promote your brand, products, and services, but you must first have a meaningful relationship with you audience for them to be receptive. Social media is a two-way street. You need to listen and engage with you audience and provide value to them, and eventually this relationship can lead to sales.
If you can't do that, if you only focus on yourself, your social media marketing will most likely not work out very well.
97% of marketers now use social media marketing.
50% of small businesses are not using social media marketing, and 25% of them are not considering using social media marketing any time soon.
If you have a hard time seeing the value in social media marketing, consider this:
The list goes on, but the real question is, how can you implement a successful social media marketing plan to drive more sales for your business?
The key to social media marketing
It takes six to eight exposures to a product or service for a potential consumer decides to make the purchase. Social media marketing allows you to create that repeat exposure organically.
As your follower count grows, so does your influence. The more your being spoken about on social media networks, the more authoritative and attractive your brand will appear to new consumers. If you keep putting out valuable content, your reader count will increase, and they will share your content for you!
Sharing content on social media networks gives consumers a reason to click through to your website. Without social media marketing you're mostly limiting your website traffic to those who already know about your brand. You must expand your web of inbound traffic, and a solid social media content marketing plan does just that.
Search engine optimization
SEO factors and requirement constantly change, and while it was once sufficient to have a well-built website with proper keywords, that is no longer enough to rank your website higher in search results.
Sharing content on social media is like lighting up a beacon for search engines to find your brand authoritative and rank it higher in search results. If you want to rank for specific keywords, you must have an active social media marketing strategy surrounding those topics.
Social media marketing is cost effective
Are looking to cut back your marketing costs? Social media networks like Facebook, Twitter, Instagram, LinkedIn, and Pinterest allow you to increase your exposure with no extra costs.
These platforms also offer affordable advertising platforms that allow you to target your ideal consumers by their interests, demographics and more.
As with all marketing, social media marketing must be done properly to be effective. Hiring a social media marketing expert is crucial to the success of your marketing campaign.
The marketing experts at The J Design know how to transform your online presence!
Call us today at (845) 418-2461 to find out how we can help your business!
Free Report: Top 10 Benefits of Social Media Marketing